How Does Fortnite Make Money?

How Does Fortnite Make Money?

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On July 27, 2019, Fortnite celebrated its second birthday by hosting a grand event, aptly named the Fortnite World Cup, and presented millions of dollars in prizes. (In some accounts, the company has donated more than $ 30 million in prizes). Kyle “Bugha” Giersdorf, a 16-year-old from Pottsgrove, Pennsylvania won $ 3 million and the proud title of the first Fortnite World Cup champion.

Fortnite is a free playable video game set in the post-apocalyptic world full of Zombies. Produced by Tim Sweeney and released by Epic Games Inc. July 2017. Fortnite has been a huge success, although the game format is not completely different; there is an increase in shooter games in the industry. There are exceptions to the free gaming business model, but everyone can play a fully functional game at no cost.

This free business model has distinguished Fortnite from its peers and proves to be one of the reasons for its success. In its first 10 months, it has garnered an audience of 125 million players and generated $ 1.2 billion. When the Fortnite app was launched on the iPhone on April 1, 2018, it reportedly made $ 2 million a day by Apple Inc.’s (AAPL) iOS players. While other games made $ 1 billion in the first year after its launch, Fortnite was the first game to generate such a huge amount of revenue as its free game developer.

In 2019, Fortnite brought in $ 1.8 billion, according to data reported by SuperData Research, a Nielsen Company. As of March 2019, Epic Games CEO, Tim Sweeney, has reported that there are approximately 250 million Fortnite players.

Fortnite Business Model

There are two games that fall under the umbrella of Fortnite: Fortnite: Battle Royale, and the latest version of the game, called Fortnite: Save the World, released in a pre-released version released in July 2017. Although the free-to– gaming version was rumored , not yet available. In Fortnite: Battle Royale, 100 players cross a storm-stricken island and survive, fight, or build their way through a sloping map to become the ultimate survivor.

Fortnite is a multi-platform video game, so it can be played on computers, mobile phones, or consoles, including Sony’s (SNE) PS4, Microsoft’s (MSFT) Xbox One, and Nintendo’s (NTDOY) Switch device. The game is played, watched, and talked about by young people, celebrities, and athletes alike, which is a kind of marketing strategy that allows Fortnite to make money, despite being free to play.

While many popular shooting games, such as Activision Blizzard’s (ATVI) Call of Duty franchise, try to mimic the reality of obvious violence, Fortnite distances itself from its tendency to humor and custom sound. While players compete for “Victory Royale,” they are also given the option to come together in a version of the game “Save the World”.

Fortnite fans can not only play together, but they can watch together. On March 14, 2018, the Fortnite mobile game attracted 630,000 viewers simultaneously on Twitch TV, a YouTube-like YouTube service to watch a competitive video game stream, breaking the previous record of 388,000. For the October 2019 event hosted by Fortnite, there were more than 7 million viewers simultaneously across Twitch, Twitter, and YouTube.

How Does Fortnite Make Money?

Listed with a salary for February 2020, Fortnite was the fourth highest video game console, according to SuperData Research. So, what is the secret to Fortnite’s success? How do they make money by donating their product for free? While most console releases make money by selling a hard copy or digital version of the game itself, Fortnite’s revenue comes entirely from microtransactions.

Making money happens when a player wants to get more, so-called “clothes” and “skins,” which he has to buy. While users can continue to play Fortnite for free, many players pay for these backup products that generate a large amount of Epic Games revenue. The game also includes a unique feature called “Battle Pass,” which costs about $ 9.50 per quarter of a subscription.

Battle Pass generates a lot of Fortnite money. Quarterly payment gives the buyer exclusive access to game system updates – such as changes to the map and character features – for free to the player. Additionally, it allows the player to purchase game add-ons at a cheaper price than buying them separately.

In addition, Fortnite Mobile game players also have the option to inject game inputs, called “V-Bucks,” which can be used to purchase in-game purchases. Although there are special deals that encourage players to buy exchange rates between high-end games, the exchange rate is almost US $. up to 100 V-Bucks.

Players cannot use the V-Bucks to buy anything that will interfere with their performance in the game. Instead, the money is spent on cosmetics, dances, and pre-game skins, ranging from $ 200 to 2,000 V-Bucks (or $ 2 to $ 20). Many of the resources in the Fortnite store are available within the allotted time, allowing players to purchase desirable items before they disappear from the visual store.

The creators of Fortnite have been able to use the concept of diversity and integrate it with the exciting user experience that comprises a segment of the community. This proved to be a winning combination. Playing Fortnite for free can be fun for a while, but for many users, any feeling of accomplishment they get by playing the game may go away. By purchasing clothing, skins, War Passes, and V-Bucks, players can improve their user experience.

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