The retail industry as a whole was changed as a result of online shopping. Not long after, countless organizations began a race to the top of the online hierarchy, attempting to stake their claim. While physical retail locations have struggled, online business has flourished. Particularly within the past few years, as COIVD-19 restricted consumers like no other. Online shopping provides consumers with endless possibilities in regards to searchable products coupled with exclusive deals and promotions available exclusively online. To put this significance into perspective, the reported total for online shopping spend reported in 2019 totaled above $3.5 trillion from a total of nearly two billion online customers.
Atop the totem pole of online retail sits Amazon. The organization has certainly earned their spot, though. Providing the space with the ideas that would go on to shape it for years to come has left its impact. Their marketplace contains nearly twelve million different products sourced from a wide range of suppliers, just enough to keep their 200 million monthly users satisfied. While Amazon reigns, smaller online retailers are left to bear the massive impact. An organization like Amazon sets the standard for customers, particularly in regards to shipping. Most organizations are incapable of offering such accelerated shipping options, meaning they’re at a disadvantage.
These smaller online retailers in competition with Amazon will most often focus on other facets of their business rather than shipping. While they may ship slower, these businesses will often have unique branded tracking pages to keep up with the pace of their delivery. This, coupled with member-based shipping prices, are a great way to appease with customers. Of course, this agency isn’t enough for customers who need products at an emergency rate. Ultimately, these pages are meant to increase brand recognition and improve the customer experience.
Unfortunately, these considerations may not be enough for customers. These smaller online retailers may have to look to other alternatives to improve their logistical problems. One of the ways this is accomplished is through warehouse automation systems. With the right partner, the logistical processes of any business can be simplified, making the management and shipment steps occur at a much faster rate.
Hoping to learn more about these partnerships and how they can impact your business? Be sure to take a moment to review the infographic coupled alongside this post for more critical information.
Author bio: John Hinchey is VP of Sales for Westfalia Technologies, Inc., a leading provider of logistics solutions for plants, warehouses and distribution centers. He has more than 20 years of experience in manufacturing and warehouse automation.